Every week as I passed the Sun Chips I would look longingly at them and hope that this would be the week I could finally buy them again. I would take my index finger and gently touch the bag. And week after week, I would jump back as if stung by something sharp each time I heard the obnoxious crinkling noise and with my head hung low, I would reach for a different, silent snack.*
Finally, Frito-Lay, the maker of Sun Chips has heard my cry and decided to replace the annoying crinkly bag with the normal bag! Hooray!
And technically, I'm not sure if they heard my cry or if they decided to go back to their old packaging because sales have tumbled since January when they introduced the loud bag. We eat a lot of Sun Chips around here but not enough to cause sales to tumble so I am assuming everyone hated that bag.
Wonder how long it will be until my Wal-Mart has the new packaging in? I'm so excited. Harvest Cheddar - here we come!
*And don't think I didn't do this every. single. week. since I gave up Sun Chips in my silent protest. I knew it wouldn't be long before Frito Lay came around, because sometimes, silence speaks louder than a crinkly, biodegradable bag!