Every season I look forward to the new edition of Kraft's Food and Family magazine to arrive in my mailbox.
And a new Holiday edition arrived today! But when I pulled it out of my mailbox I noticed it was in a plastic bag. Hmmmm...that's odd, I thought. Normally that only happens when you are receiving a bill with a magazine but that can't be right because this magazine is free.
Upon further investigation I discovered that I was correct. Inside the plastic bag was my copy of the magazine and an URGENT NOTICE telling me that if I wanted to continue to receive their formerly free magazine I would need to send them $6.99. (Which is a reduction in the Regular Subscription Rate of $13.98)
And for my $6.99 in addition to receiving the magazine (did I mention that it used to be FREE), included would be recipes, how tos, solutions for everyday meals, and affordable ways to serve family favorites. And all of those would be INCLUDED with the price of the $6.99 magazine. Well excuse me, but all of those are supposed to be in the magazine in the first place.
I do enjoy the Food and Family magazine but come on people! Let's call a spade a spade. The "magazine" is really just one pretty advertisement for Kraft. And now I am supposed to pay Kraft $6.99 for an advertisement.
Did Kraft send a memo telling me this and I chucked it like it was my kids artwork? Or is Kraft trying to pull a fast one?
Or perhaps they have come up with the world's cheapest marketing plan. I wonder how many people will pay the bill thinking they've been buying this magazine all along?
I keep thinking I missed something. What did I miss?